Do you know the one thing you should never rely on as an entrepreneur?
Because your motivation changes faster than David Beckham’s haircut.
Think about it.
Let’s say you watch a “motivational” video…
You’re all pumped up…
You’re gonna be the next Bill Gates…
No one’s gonna stop you.
Two hours later…
You’re on the sofa with a large bowl of ice cream watching Jeremy Kyle.
(Okay, you might not sink that low.)
But you get the point.
Motivation is short term… VERY short term.
And as an entrepreneur, I’m afraid to say you have to play the long game.
So what can you do instead?
Well, have a long term goal… Decide what you want to achieve in ten years time. And I mean, really decide what you want to achieve.
When goal-setting, people tend to set goals they think they want, but it’s not what they actually want. So if you don’t really care about driving the latest Ferrari, don’t set it as a goal.
Be specific with your goals, too. If goal setting is to work, this is important.
Write everything down in detail.
Paint a word picture of your ideal home…
Your ideal holiday…
You ideal life.
Anyway, when it comes to goal-setting you should also have a medium goal…
As well as a weekly (or even daily) short term goal.
Then make a plan so you smash every goal you set.
No, it’s nothing “ninja”.
But, is it effective?
Because you’re not relying on motivation to get you through the day.
Instead, you’re relying on your goal.
Anyway, no matter what your goals are when it comes to being successful as an entrepreneur, email marketing can help you achieve them.